Monthly Archives: August 2014

What Makes Your Hotel So Special?

You’ve probably noticed that there are quite a lot of hotels out there. The only way that you can get your voice heard, is by offering something different, and becoming the best at whatever it is that you’re specialising in.

As with any business, it’s important to have a niche, and to stick with it. […]

By |August 29th, 2014|Uncategorized|0 Comments

5 Key Ingredients to a Successful Hotel Blog

Done well, a blog can bring you new business, generate traffic for your website, and be a huge help with SEO. It will give you a fantastic new way to communicate with your audience, and give you a platform which can help you to build your hotel’s brand identity.

Done badly, you’ll simply be wasting […]

How to Create Effective Customer Personas for Your Travel Business

Kicking off a marketing campaign for your travel and tourism business, without first creating strong, focussed customer personas, is a simple way to waste a lot of money, and simultaneously achieve very little. 
Well thought out customers personas are key to ensuring that your marketing efforts are as targeted and effective as they can possibly […]

By |August 15th, 2014|Travel and Tourism Marketing|2 Comments

Why Great Website Writing is Essential for Travel Businesses

When it comes to web design, far too many travel and tourism companies do everything right, only to fall at the last hurdle. They hire designers to create a sleek website that shows their destination, hotel or business at its best, only to then skimp on the content.
Jan Havice puts it well in this […]

By |August 13th, 2014|Travel and Tourism Marketing|0 Comments

Why Write a Hotel Marketing Blog?

If you own a hotel, you’re probably run off your feet with tasks. For this reason, it’s understandable that the idea of adding the extra hassle of planning, writing and managing a hotel marketing blog may not be particularly appealing.
Don’t write the idea off just yet, however, as there are countless benefits to running a quality […]

By |August 12th, 2014|Write a Hotel Marketing Blog|2 Comments