Write a Hotel Marketing Blog

Take a Travel Copywriting Crash Course

Many travel companies fail to even consider the impact that neglecting their copywriting can actually have on their business.

The words that you use to talk to your audience through your website, in your marketing materials, and in your social media interactions are incredibly important, and often they are the difference between whether a person becomes […]

How to Write Cojones-Grabbing Blog Titles

You may work on a piece of content for hours, rearranging words, or re-shooting and editing video to get things perfect. In the end, whether your content gets that all important click often comes down to a split-second decision in the heads of your audience, and is usually based on just one thing:
Your headline.
In a time of shrivelling […]

How to Create Cat-Like Content With 9 Lives

The internet’s a funny thing. Sometimes you can feel as though you’ve created a great piece of content, only for it to sink like a stone.

Other times, a piece that you’re a little unsure about will suddenly take off, and your followers will share it far and wide – giving you a wave of new website […]

Stop Time Wasting – Start Generating Great Blog Content Ideas!

We all have days where the flashing cursor wins, and we struggle for inspiration. If your blog is craving fresh content, but you don’t know where to start, try some of the following ideas to help you find your creative mojo, and get busy writing.
Get some exercise
When you’re struggling for ideas, and beating yourself […]

4 Simple Ways Blogging Can Rocket Your Website Up Google’s Rankings

You could easily pay developers, flashy SEO companies, and marketing teams to help your website become Google’s favourite – but one of the simplest, and most effective, ways to make a splash with your SEO, is simply to run a good quality blog.

A blog gives your audience a reason to visit your website, interact […]

5 Tips For Writing Travel Content That Sells

Whether you own a hotel, a travel agency or even a surf school, it’s more important than ever for you to have a good grasp of basic copywriting techniques.

While you may be more interested in running your actual business than updating your website, or revising page after page of content – taking short cuts, […]

Top 10 SEO tips for Hoteliers

Part three of the SEO for hoteliers series:

Part one

Part two

Last time, we looked at what you shouldn’t do when trying to search engine optimise your website, so now let’s take a look at how you can get yourself in Google’s good books, and bring in more visitors to your hotel’s website.

Here are ten tips to […]

How SEO Can Boost Your Hotel Bookings – Part One

You may have the most attentive staff, finest restaurant and softest pillows in the world, but if you fail to get the word out about your hotel, it will all be for nothing.

Fortunately, it’s easier than ever before to introduce people to your hotel’s charms. Once your website is up and running, you can […]

Get Your Blog Content Organised!

Taking on a blog can be daunting – you need to commit to producing consistent, effective and regular content, or you might as well write the whole thing off, and invest your time elsewhere.
The meaty benefits of rising up Google’s search rankings, building a keen following, and reaching out and engaging your customers, are […]

How to Cope with Negative Reviews Online

In an ideal world, Twitter and the other social media sites would simply be places where you can reach out and have friendly interactions with your customers – spreading the word far and wide about your business as you engage with them.
While on the whole, the platforms do offer this opportunity, in reality, the […]