Hotel marketing blog benefitsIf you own a hotel, you’re probably run off your feet with tasks. For this reason, it’s understandable that the idea of adding the extra hassle of planning, writing and managing a hotel marketing blog may not be particularly appealing.

Don’t write the idea off just yet, however, as there are countless benefits to running a quality blog on your hotel’s website.

Here are five of the best:

1. Get more website visitors

It’s basic stuff, but if people aren’t visiting your website, it’s going to be impossible to make an impression on them, and increase your bookings.

The primary purpose of a blog is to increase the number of people in your target market who end up on your website, and who see and interact with your website’s content.

Your blog can help you to increase visitor numbers in several ways. One of the key ways is through search engine optimisation.

Effectively, SEO is the delicate art of getting your website to show up at the top of the page, when a potential customer types a relevant search query into Google.

A well optimised blog can greatly increase the exposure your site receives from the search engines, and bring you a truck load of extra traffic.

2. Humanise your business

It’s no good getting extra visitors to your site if you can’t then convert them into long term, high value customers. Forget the hard-sell marketing techniques of the past, you need to be a little more touchy feely when it comes to communicating with your customers these days.

They want to feel as though they can trust your business, and they want to get an insight into the humans who are running it. Transparency breeds trust.

A blog gives you the chance to talk directly to your audience, and share content with them that they’ll find genuinely useful and interesting. If you can do this on a consistent basis, they’ll quickly start to trust you, and begin to feel a certain affinity towards your business.

To market your hotel to your audience effectively, you’ll need to build a strong, clearly defined brand. Your blog gives you the chance to hone your business’s personality, and project it through your posts.

3. Become a resource

If you’re offering great content on a regular basis, you’re quickly going to become recognised as something of an authority on your topic.

So if you’re providing regular tips on the best new restaurants in your hotel’s city, for example, people are going to start realising you know what you’re talking about, and engage with you more deeply.

Even better, other bloggers, writers and social media users are going to start spreading the word for you. People love to share great content, so if you can become a useful resource, you’ll find your followers begin sharing your blogs with their followings.

Write a blog that really resonates, and you’ll suddenly find that your followers are doing your work for you, and publicising it far and wide.

4. Get more bookings

Your blog is likely to have a different style and tone from your main, formal website. Blogs tend to be much more conversational, and not overtly salesy in anyway.

While it can be a challenge to convert visitors who are simply reading your blog content, you do have a great opportunity to be gently persuasive, and to subtly get your marketing messages heard.

People tend to be very astute at switching off when they’re being hit with direct marketing messages these days. A blog is an effective way to get around this, because your readers are actively choosing to engage with your content.

If you’re sceptical that people are going to be interested in your business blog, don’t be. Data from Social Media Today found that 90% of customers said they find blog content useful, and 82% said they enjoy reading content from relevant brands.

And don’t doubt that your blog can be a useful sales tool, either. A 2012 Hubspot report found that 56% of companies who blogged on a monthly basis had won at least one new customer through it. Blog on a more regular basis and the rewards grow, with 78% of daily bloggers reporting winning a new customer through their efforts.

By writing a blog that appeals to your audience, and provides interesting and useful information – so top things to do in your area, for example – you’ll have an opportunity to gently push your hotel as well.

Even though you’re simply providing useful information, it’ll become clear to your readers that the best way to enjoy all these exciting ‘things to do’ is to book into one of your hotel rooms.

5. Get quality feedback

While it may feel like you’re broadcasting your views and content, in truth, a blog is a surprisingly two-way communication channel.

The comments section is a valuable tool for picking up feedback, and communicating directly with your audience.

It will give your customers a chance to vent complaints – which you can then publicly solve – while also providing a platform for customers to wax lyrical about how much they enjoyed their stay with you.

You may also find that customers choose to blog about their experiences at your hotel. If you have an established blog presence, you’ll have a platform to respond, if necessary, or provide further publicity to any positive reviews you receive.

 

-Image courtesy of patpitchaya / freedigitalphotos.net