You could easily pay developers, flashy SEO companies, and marketing teams to help your website become Google’s favourite – but one of the simplest, and most effective, ways to make a splash with your SEO, is simply to run a good quality blog.
A blog gives your audience a reason to visit your website, interact with your brand, and demonstrate your expertise and trustworthiness in a specific area.
While these are all great benefits for your business in general, they’re also exactly what Google and the other search engines believe good websites should be doing. For this reason, their algorithms will detect your good work, and lift you to the top of the search engine rankings.
As easy as that?
Of course, the search engines look at many different factors when determining your website’s position in the search results – from how quickly your site loads, to how well it displays on mobile phone screens.
There’s no doubt that producing high quality content, on a regular basis, can have a huge impact on how effectively your website fulfills its purpose, however. Let’s take a look at just a few reasons why:
1. You can share content on social media
If you take the time to grow a careful following on the social media platforms, your blog gives you a simple, non-intrusive way to put your brand in front of them on a regular basis.
No one likes to be bombarded with Tweets simply saying ‘Book a stay with us today’. Instead, you need to make sure that your audience are getting something out of every interaction they have with you.
So by offering them an interesting blog topic, you can get them onto your website, and interacting with your brand by choice.
2. Business websites with a blog receive 55% more visitors than those without
According to this HubSpot study, businesses with a blog receive an average of 55% more visitors.
One of the key reasons for this is that these businesses also have 434% more indexed pages. In simple terms, if you have more pages, there’s a higher chance that people will stumble across them.
So each time you write a blog, you’re increasing your presence on the search engines. This means that each post you write is making it easier for users to find you.
3. You can keep your website active
Many businesses build a website, fill it with information, and then simply let it sit, festering for years.
A good website has to be kept active and maintained, and there are few better ways to keep your website feeling fresh and alive than by writing a regularly updated blog.
The search engines also love new, original content, and so they’ll reward you appropriately for it.
4. Get those keywords in there
SEO campaigns are usually based around certain keywords – the phrases that your customers type into Google to find you.
Overusing, or misusing keywords in an unnatural way is now frowned upon by the search engines. This means a blog is one of the best ways to use a light sprinkling of keywords, in an entirely natural context.
As long as you stick to your chosen blog topics, the chances are that your keywords will be naturally reflected in the content that you write anyway. Over time, you’ll begin to see results, with your site climbing the rankings.