About Alistair Webster

Alistair Webster is the copywriter behind Destination Copywriting. He has worked with many leading travel clients to supply creative and informative content.

5 Tips For Writing Travel Content That Sells

Whether you own a hotel, a travel agency or even a surf school, it’s more important than ever for you to have a good grasp of basic copywriting techniques.

While you may be more interested in running your actual business than updating your website, or revising page after page of content – taking short cuts, […]

Top 10 SEO tips for Hoteliers

Part three of the SEO for hoteliers series:

Part one

Part two

Last time, we looked at what you shouldn’t do when trying to search engine optimise your website, so now let’s take a look at how you can get yourself in Google’s good books, and bring in more visitors to your hotel’s website.

Here are ten tips to […]

Top 5 SEO Mistakes (SEO For Hoteliers Part Two)

Part two of the ‘How SEO Can Boost Your Hotel Bookings’ series (part one here)

Before looking in detail at some of the effective, simple and easy steps you can take to boost how highly Google values your website, it’s important to discuss some of the SEO practices that you should avoid at all cost.

Just […]

How SEO Can Boost Your Hotel Bookings – Part One

You may have the most attentive staff, finest restaurant and softest pillows in the world, but if you fail to get the word out about your hotel, it will all be for nothing.

Fortunately, it’s easier than ever before to introduce people to your hotel’s charms. Once your website is up and running, you can […]

Get Your Blog Content Organised!

Taking on a blog can be daunting – you need to commit to producing consistent, effective and regular content, or you might as well write the whole thing off, and invest your time elsewhere.
The meaty benefits of rising up Google’s search rankings, building a keen following, and reaching out and engaging your customers, are […]

How to Cope with Negative Reviews Online

In an ideal world, Twitter and the other social media sites would simply be places where you can reach out and have friendly interactions with your customers – spreading the word far and wide about your business as you engage with them.
While on the whole, the platforms do offer this opportunity, in reality, the […]

Hotel Marketing Insights – Eagle Brae’s Mike Spencer-Nairn

In the first of a new series of blogs looking at the ways hotel owners use marketing, Destination Copywriting talks to Mike Spencer-Nairn, who owns Eagle Brae Log Cabins with his wife, Pawana.  

The idea behind this interview series is simple – we want to share how various hotel owners approach marketing their businesses, and give an insight […]

WTM 2014 – Special Offer!

The travel industry is heading to London this week, as WTM 2014 gets into full swing. We’ll be there looking to help more businesses with their travel copywriting needs, and we’re running  a special offer to celebrate the event.

All you need to do is provide the discount code ‘WTMDISCOUNT15′ and we can give you a quote for […]

By |November 3rd, 2014|Travel and Tourism Marketing|0 Comments

What Do You Actually Want From Your Hotel’s Website?

Whether it’s taking a higher cut from bookings, or being proactive with the image your hotel is projecting, establishing a website to represent your hotel online is essential.

It will serve as the hub of your online marketing activities, and be the place where customers can find out all they want to know about who you are and what […]

By |October 30th, 2014|Write a Hotel Marketing Blog|0 Comments

How AppSumo’s Free Heat Maps Tool Can Boost Your Website’s Conversion Rates

I recently watched a lecture from Noah Kagan, who founded the company, AppSumo. I’ve absolutely no connection with him, but I was impressed enough to give the free tools on offer on his website a test. 
The one that really caught my eye is called ‘Heat Maps’. When activated, it shows a colourful representation of which areas […]