While your social media accounts and blogs offer a great way to communicate with your audience, your website will be the nerve centre of your online presence, serving as a marketing tool, a business card and a sales team.
Don’t be daunted by the idea of creating a website – it’s relatively simple to set […]
Time spent building an online presence can be one of two things:
A complete waste of time
A way to grow your business with minimal investment
It’s no good simply logging onto Twitter and writing whatever’s on your mind, however. To be successful, you need to build an online presence that’s providing relevant, consistent and focussed contributions […]
The key to success, in any business, is to build up trust. It’s simple – customers are far more likely to spend money if they are comfortable with you, and think you know what you’re talking about.
As a hotel owner, building trust is essential to building long term relationships. Your blog or social media […]
Is your hotel just like all the others? To be successful, you need to find ways to make it stand out. Otherwise, there will be no reason for your target audience to book with you, rather than your competitors.
If you’ve not read it, check out this post from last week, which explains how you can identify exactly what it […]
You’ve probably noticed that there are quite a lot of hotels out there. The only way that you can get your voice heard, is by offering something different, and becoming the best at whatever it is that you’re specialising in.
As with any business, it’s important to have a niche, and to stick with it. […]
Done well, a blog can bring you new business, generate traffic for your website, and be a huge help with SEO. It will give you a fantastic new way to communicate with your audience, and give you a platform which can help you to build your hotel’s brand identity.
Done badly, you’ll simply be wasting […]
Kicking off a marketing campaign for your travel and tourism business, without first creating strong, focussed customer personas, is a simple way to waste a lot of money, and simultaneously achieve very little.
Well thought out customers personas are key to ensuring that your marketing efforts are as targeted and effective as they can possibly […]
When it comes to web design, far too many travel and tourism companies do everything right, only to fall at the last hurdle. They hire designers to create a sleek website that shows their destination, hotel or business at its best, only to then skimp on the content.
Jan Havice puts it well in this […]
If you own a hotel, you’re probably run off your feet with tasks. For this reason, it’s understandable that the idea of adding the extra hassle of planning, writing and managing a hotel marketing blog may not be particularly appealing.
Don’t write the idea off just yet, however, as there are countless benefits to running a quality […]
Thanks for dropping in at Destination Copywriting.
This blog will cover all you need to know about marketing your travel business – whether you own a hotel, rental property, or work for a destination marketing firm.
I’ll explain how you can climb up the Google search results by optimising your website with SEO content, and engaging […]
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