You may work on a piece of content for hours, rearranging words, or re-shooting and editing video to get things perfect. In the end, whether your content gets that all important click often comes down to a split-second decision in the heads of your audience, and is usually based on just one thing:
Your headline.
In a time of shrivelling […]
You’re probably sick of hearing how important it is to have a Twitter account, so that you can market your business, and interact directly with your audience
So you sign up, replace the little egg with a picture of your beaming face and then… what?
The task of putting out Tweets that people are actually interested in, […]
You could easily pay developers, flashy SEO companies, and marketing teams to help your website become Google’s favourite – but one of the simplest, and most effective, ways to make a splash with your SEO, is simply to run a good quality blog.
A blog gives your audience a reason to visit your website, interact […]
Whether you own a hotel, a travel agency or even a surf school, it’s more important than ever for you to have a good grasp of basic copywriting techniques.
While you may be more interested in running your actual business than updating your website, or revising page after page of content – taking short cuts, […]
Part three of the SEO for hoteliers series:
Part one
Part two
Last time, we looked at what you shouldn’t do when trying to search engine optimise your website, so now let’s take a look at how you can get yourself in Google’s good books, and bring in more visitors to your hotel’s website.
Here are ten tips to […]
Part two of the ‘How SEO Can Boost Your Hotel Bookings’ series (part one here)
Before looking in detail at some of the effective, simple and easy steps you can take to boost how highly Google values your website, it’s important to discuss some of the SEO practices that you should avoid at all cost.
Just […]
You may have the most attentive staff, finest restaurant and softest pillows in the world, but if you fail to get the word out about your hotel, it will all be for nothing.
Fortunately, it’s easier than ever before to introduce people to your hotel’s charms. Once your website is up and running, you can […]
Taking on a blog can be daunting – you need to commit to producing consistent, effective and regular content, or you might as well write the whole thing off, and invest your time elsewhere.
The meaty benefits of rising up Google’s search rankings, building a keen following, and reaching out and engaging your customers, are […]
In an ideal world, Twitter and the other social media sites would simply be places where you can reach out and have friendly interactions with your customers – spreading the word far and wide about your business as you engage with them.
While on the whole, the platforms do offer this opportunity, in reality, the […]
In the first of a new series of blogs looking at the ways hotel owners use marketing, Destination Copywriting talks to Mike Spencer-Nairn, who owns Eagle Brae Log Cabins with his wife, Pawana.
The idea behind this interview series is simple – we want to share how various hotel owners approach marketing their businesses, and give an insight […]
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