Travel and Tourism Marketing

Looking for Good Background Music?

Destination Copywriting is best known for our high quality travel and tourism writing – but we can also help you to get your hands on high quality background music!

If you need good background music for your business presentations, YouTube videos or websites, then head on over to our sister site You’ll find a […]

By |January 10th, 2016|Travel and Tourism Marketing|0 Comments

Take a Travel Copywriting Crash Course

Many travel companies fail to even consider the impact that neglecting their copywriting can actually have on their business.

The words that you use to talk to your audience through your website, in your marketing materials, and in your social media interactions are incredibly important, and often they are the difference between whether a person becomes […]

How to Write Cojones-Grabbing Blog Titles

You may work on a piece of content for hours, rearranging words, or re-shooting and editing video to get things perfect. In the end, whether your content gets that all important click often comes down to a split-second decision in the heads of your audience, and is usually based on just one thing:
Your headline.
In a time of shrivelling […]

The Slightly Sneaky Way to Instantly Boost Your Twitter Following

You’re probably sick of hearing how important it is to have a Twitter account, so that you can market your business, and interact directly with your audience
So you sign up, replace the little egg with a picture of your beaming face and then… what?
The task of putting out Tweets that people are actually interested in, […]

Why Travel Agents and Tour Operators Need to Focus on Content Creation

The battle to be heard as a tour operator or a travel agent can be brutal, so you need to give your audience a reason to interact with your brand, browse your website, and engage with your business. 
Attracting potential customers, and then convincing them of the need to book directly with your organisation, rather […]

How to Create Cat-Like Content With 9 Lives

The internet’s a funny thing. Sometimes you can feel as though you’ve created a great piece of content, only for it to sink like a stone.

Other times, a piece that you’re a little unsure about will suddenly take off, and your followers will share it far and wide – giving you a wave of new website […]

Stop Time Wasting – Start Generating Great Blog Content Ideas!

We all have days where the flashing cursor wins, and we struggle for inspiration. If your blog is craving fresh content, but you don’t know where to start, try some of the following ideas to help you find your creative mojo, and get busy writing.
Get some exercise
When you’re struggling for ideas, and beating yourself […]

Get Your Blog Content Organised!

Taking on a blog can be daunting – you need to commit to producing consistent, effective and regular content, or you might as well write the whole thing off, and invest your time elsewhere.
The meaty benefits of rising up Google’s search rankings, building a keen following, and reaching out and engaging your customers, are […]

How to Cope with Negative Reviews Online

In an ideal world, Twitter and the other social media sites would simply be places where you can reach out and have friendly interactions with your customers – spreading the word far and wide about your business as you engage with them.
While on the whole, the platforms do offer this opportunity, in reality, the […]

Hotel Marketing Insights – Eagle Brae’s Mike Spencer-Nairn

In the first of a new series of blogs looking at the ways hotel owners use marketing, Destination Copywriting talks to Mike Spencer-Nairn, who owns Eagle Brae Log Cabins with his wife, Pawana.  

The idea behind this interview series is simple – we want to share how various hotel owners approach marketing their businesses, and give an insight […]