The internet’s a funny thing. Sometimes you can feel as though you’ve created a great piece of content, only for it to sink like a stone.
Other times, a piece that you’re a little unsure about will suddenly take off, and your followers will share it far and wide – giving you a wave of new website visitors and enquiries.
Creating high quality content takes time. That’s why so many people choose to outsource their blogs and social media accounts. Or, they simply neglect their own and sacrifice the many benefits that running a great blog can provide.
If you make the commitment to create great content, then it’s a smart move to prepare properly, and ensure that you’re getting as much milage out of each word you write as you possibly can.
So here are some quick tips for giving your writing and content creation efforts a boost, by working a little smarter to ensure your content hangs around, and remains relevant for longer.
1. Plan ahead
This is key, as the content you create really should have some common themes running through it. So choose a general topic, and then plan out the content that you’ll need to create, in order to cover the topic in detail, and provide a comprehensive guide.
To give an example, I’m currently working on a number of blogs which are designed to comprehensively cover the topic ‘How to Write a Hotel Marketing Blog’.
The benefit to creating content in this structured, organised manner is that your blog posts will all be related and intrinsically linked.
So, you can then also create a web of links between your blog posts, meaning you can retain your readers for longer, and breathe life into older pieces of content, which otherwise might have disappeared forever.
2. Have an end goal
Another great benefit to planning ahead is that you can focus the work you do around an end goal.
So you may wish to create an e-book that you can give away, or sell at some point in the future.
By writing around a planned-out theme, you’ll be creating a solid chunk of content, which can eventually transformed into a book, PDF giveaway with relative ease. You can then use the final product as a free giveaway, in order to capture email addresses, and build your marketing list.
3. Repost your content
Hopefully, your social media followings are growing all of the time. If this is happening, a large number of your new followers won’t have seen any of your older posts.
It’s also true that many people will miss your best blogs, simply because they weren’t online when you publicised them, or because your posts got lost in the crowd.
By reposting older posts occasionally, you’ll be giving your audience a fresh chance to engage – just make sure you’re keeping things fresh with lots of new content as well.
4. Change the form
If you’ve got some killer content, you can get the meat of it out to different audiences by repackaging it in different ways.
So your great blogs can be turned into effective video posts, flashy infographics and lively podcast discussions.
Having already completed all of the necessary research, you’ll be surprised at how quickly you can create the new content, and how it engages a whole new sector of your audience.
5. Social media fodder
Like most people, you probably recognise the need for regularly updated social media accounts. That doesn’t mean that you have to enjoy the process, however.
If you think social media’s a chore, and can never think of what to say online, then it’s worth scouring your blog posts for great, bite-sized facts, which you can then schedule in to be fired out to your salivating audience.
Any statistics in your posts will usually work great, but you can simply provide handy tips, to keep your brand present and relevant on your users’ social media spaces.
So, this point could be summed up with a quick tweet saying:
Stuck for Tweet ideas? Why not repurpose key paragraphs from your blog posts into bite-sized points? #marketingtips
— Alistair Webster (@DestinationCopy) May 4, 2015
6. Use pictures of kittens
People love kittens.